Organizational image Scale 组织形象量表

简介

招聘是组织影响申请人的工作选择决定的活动。Gilliland (1993)认为，相比那些认为招聘选拔过程是公平的申请人，那些认为招聘过程不公平的申请人将不太可能接受这份工作。 Harold, C. M. et al.(2016)综合学者们的研究发现，公平对工作接受度的影响受一系列变量影响，包括组织形象，招聘人员行为和个人与组织匹配度。

Harold, C. M. et al.(2016)借鉴Schwartz（1992）关于人类价值观的理论，Cable and Yu（2006）将组织形象定义为“对于一个组织的求职者来说是最重要、独特并且相对持久的特质”。作者借鉴Schwartz（2001）开发的肖像价值观问卷（PVQ）测量组织形象，包括保守价值、开放价值、提升机制和超越价值四个维度。

信度与效度

Harold, C. M. et al.（2016）对美国想要从事军事服务的申请人进行了两次数据收集，在第一次收集数据时测量了组织形象。结果表明，保守价值（Conservation Values）维度的信度α = .79 ，开放价值（Openness Values）维度的信度α =.78，提升价值（Enhancement Values） 维度的信度α = .69，超越价值（Transcendence Values） 维度的信度α =.80。皆具有较好的信度。

量表

请您根据自己的实际感受和体会，对下面11项描述进行评价和判断，在最符合的数字上划○。评价和判断的标准如下： 6-point Likert scale ranging from 1 = not like this branch's values at all to 6 = very much like this branch's values.
1.This branch wants its members to think it is best to do things in traditional ways. It is important to this branch that its members keep up the customs they have learned.
2.This branch wants its members to believe that people should do what they’re told. This branch wants its members to think that people should follow rules at all times, even when no one is watching.
3.It is important to this branch that its members want their country to be safe. This branch wants its members to think that it is important for the country to set a high priority on national defense.
4.This branch thinks it is important for its members to do lots of different things in life. This branch thinks it is important for its members to always look for new things to try.
5.It is very important to this branch that its members think up new ideas and be creative. This branch wants its members to enjoy doing things in original ways.
6.It is important to this branch that its members make their own decisions about what they do.This branch wants its members to enjoy being free to plan and to choose their activities for themselves.
7.This branch wants its members to seek every chance they can to have fun. It is important to this branch that its members do things that are pleasurable.
8.It is important to this branch that its members look powerful.This branch wants its members to show their status.
9.It is important to this branch that its members be in charge and tell others what to do. This branch wants people to do what its members say.
10.They want everyone to be treated justly, even people they don’t know. It is important to them to protect the weak in society.
11.It is very important to them to help the people close to them.They want to care for their well-being.

计分方法

组织形象量表包括11道题，一共有四个分量表：保守价值、开放价值、提升价值和超越价值，可计算每个分量表所包括题目的总分或平均分。
保守价值（Conservation Values）维度：第1、2、3题。
开放价值（Openness Values）维度：第4、5、6、7题。
提升价值（Enhancement Values） 维度：第8、9题。
超越价值（Transcendence Values） 维度：第10、11题。

量表出处

Harold, C. M., Holtz, B. C., Griepentrog, B. K., Brewer, L. M., & Marsh, S. M. (2016). Investigating the effects of applicant justice perceptions on job offer acceptance. Personnel Psychology, 69(1), 199-227.

参考文献

Cable, D. M., & Yu, K. Y. T. (2006). Managing job seekers' organizational image beliefs: the role of media richness and media credibility. Journal of Applied Psychology, 91(4), 828-40.
Schwartz, S. H., Melech, G., Lehmann, A., Burgess, S., Harris, M., & Owens, V. (2001). Extending the cross-cultural validity of the theory of basic human values with a different method of measurement. Journal of Cross-Cultural Psychology, 32(5), 519-542.
Gilliland, S. W. (1993). The perceived fairness of selection systems: An organizational justice perspective. Academy of management review, 18(4), 694-734.

友情提醒

为方便学术研究，根据公开发表的学术成果整理而成，供学者在学术研究中使用， 商业使用请与原作者联系。为了尊重作者的劳动成果， 请根据量表出处规范引用，谢谢！