查看“The Motivation Scale for Sport Consumption 体育消费动机量表（Trail & James，2001）”的源代码

== 简介 ==
观看体育运动具有悠久的历史，体育消费也是现代社会主流的休闲方式。为了区分那些仅仅享受观看体育运动的人和那些把体育运动视为生活中重要一部分的人，需要去了解影响体育消费的心理动机。

== 信度与效度 ==
Trail和James（2001）的调查对象是美国一个职业棒球队的季票拥有者，根据座位的级别进行分层随机抽样。共发送了275份问卷，收回203份问卷，答复率为73.8%。
验证性因素分析表明，量表具有较好的结构效度和效标效度，AVE值的范围为0.51到0.74。量表的整体信度为0.87，各个分量表的信度在0.72到0.89之间。

== 量表 ==
请您根据自己的实际感受和体会，对下面27项描述进行评价和判断，并在最符合的数字上划○。评价和判断的标准如下：
1 非常不同意 2 不同意 3 有点不同意 4 不好确定 5 有点同意 6 同意 7 非常不同意

Achievement<br>
1.I feel like I have won when the team wins.<br>
2.I feel a personal sense of achievement when the team does well.<br>
3.I feel proud when the team plays well Knowledge.<br>

Knowledge<br>
4.I regularly track the statistics of specific players.<br>
5.I usually know the team's win/loss record.<br>
6.I read the box scores and team statistics regularly.<br>

Aesthetics<br>
7.I appreciate the beauty inherent in the game.<br>
8.There is a certain natural beauty to the game.<br>
9.I enjoy the gracefulness associated with the game.<br>

Drama<br>
10.I enjoy the drama of a "one run" game.<br>
11.I prefer a "close" game rather than a "one-sided" game.<br>
12.A game is more enjoyable to me when the outcome is not decided until the very end.<br>

Escape<br>
13.Games represent an escape for me from my day-to-day activities.<br>
14.Games are a great change of pace from what I regularly do.<br>
15.I look forward to the games because they are something different to do in the summer.<br>

Family<br>
16.I like going to games with my family.<br>
17.I like going to games with my spouse.<br>
18.I like going to games with my children.<br>

Physical Attraction<br>                                               
19.I enjoy watching players who are physically attractive.<br>
20.The main reason that I watch is because I find the players attractive.<br>
21.An individual player's "sex appeal" is a big reason why I watch.<br>

Physical Skills<br>                                                  
22.The physical skills of the players are something I appreciate.<br>
23.Watching a well-executed athletic performance is something I enjoy.<br>
24.I enjoy a skillful performance by the team.<br>

Social<br>                                                            
25.Interacting with other fans is a very important part of being at games.<br>
26.I like to talk to other people sitting near me during the games.<br>
27.Games are great opportunities to socialize with other people.<br>

== 计分方法 ==
体育消费动机量表包括9个分量表，共27道题，每个分量表3道题，可以计算各个量表所包含题目的总分和平均分。

== 量表出处 ==
Trail, G. T., & James, J. D. (2001). The Motivation Scale for Sport Consumption: Assessment of the Scale's Psychometric Properties. Journal of Sport Behavior, 24(2), 108-127.

== 友情提醒 ==
为方便学术研究，根据公开发表的学术成果整理而成，供学者在学术研究中使用， <b><font color="red">商业使用请与原作者联系</font></b>。为了尊重作者的劳动成果， <b><font color="blue">请根据量表出处规范引用</font></b>，谢谢！

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